VITO and Liga Portugal join forces in a Champions partnership

VITO and Liga Portugal join forces in a Champions partnership

In 22 years of existence, VITO, a brand belonging to the Central Lobão Corporate Group, has always been involved with football and sports, and has already contributed to several projects within the area. Guided by the quality of its products and services, allied to its relationship of transparency, we have become market leaders.

Inspired by this spirit of leadership, it is with great pleasure that we are partners of the Liga Portugal (Portuguese Football First Division).

This idea is reinforced by the statements given in the Liga Portugal interview by our Marketing Director João Pintado, "This VITO bond to sport and football goes back many years, internally this step was very important".

He also highlighted VITO's market leadership, "a top brand and therefore also wants to be in a top league".

This partnership strengthened our vision and position in the market, meeting our ambitions and goals. By setting up this partnership we intend to increase the brand recognition among the national and international public, and for that nothing better than the brand exposure that the league will bring, along with the investment in football, such a beloved sport.

As stated by João Medeiros Cardoso, Commercial Director of Liga Portugal, "this agreement is of added importance, since Liga Portugal has assets that are important in the construction and strategy of the brands".